Sales pros, like everyone else are often guilty of that old dictum... "I have always done it this way." Everyone one of us each day are in need of a fresh new perspective, a paradigm shift. A paradigm shift is a new way of looking at an old problem. Why not commit to reading one new book about sales each week. Keep learning, keep growing and keep on shifting upward!

You already know the hardest thing about selling to restaurants is prospecting. In days gone by, prospectors were like their gold mining predecessors. They had to get down into the mine and get dirty. The only way to find the gold was hard, sweaty work. These days, miners use technology. This has made their life so much easier. This can also make your life easier as there are now companies who will do the "dirty work" of lead generation for you! �